What
is a Radio Station Auction...
It's a
fresh new approach to Radio Station sales and marketing!
Radio Station
Auction is a powerful new Event Auction system and web-based Software
Package that allows your Radio Station to Generate New, Pre-Paid Advertising
Revenue and create a Special Event around an On-Line Auction.
Your Radio Station
sales staff enters auction items sponsored by your advertising clients.
Through this auction web site, hosted by Auction Media, these items
are then auctioned off to the general public and your radio station
listeners. A colorful auction guide can also be distributed in your
area to advertise the items up for bid.
The participating
retailers then receive advertising credit equal to the retail value
of the auction item(s) sold in the radio auction. The Auction Media
- Radio Station Auction system, tracks bidder accounts, tabulates bids
and totals the auction revenues. This system can be run or overseen
by your station's General Manager, Sales Manager or Special Events Manager.
This complete turn
key system boosts advertising sales, attracts new radio advertising
clients, helps your advertisers increase their overall advertising budget
and generates excitement among your listeners.
For many happy Auction
Media clients, the Event Auction System is the single largest revenue
generating event held each year.
This same event
auction system has been extremely successful in the newspaper industry
over the past five years. Auction Media's Radio Station Auction is built
on this proven auction platform and has been specifically redesigned
to be utilized by Radio Stations.
Generate
New Pre-Paid Revenue, Gain New Clients, Boost Listenership