Auction Features: Back End -
for use by Administration:
Happy Auction
Manager: With all of its great administrative features and tools,
the Radio Station Auction by Auction Media keeps you informed. The system
allows you to add items and make adjustments to the radio station auction
system to be sure that your station's listeners and bidders have a pleasing
auction experience. Increased bidding translates into increased Radio
Auction Sales Revenue for your station.
Various
Skins: Choose from pre-designed Radio Station auction skin
configurations or we can customize a look for you .
Credit Card Checking: (optional) Requires a valid credit
card to open a bidding account. Recommended to verify legitimate participants
(over 18 years of age) and speed up the collection of winning bids.
Staggered Close Time: Applies to both the menu categories
as a group or individual items. Allows the administrator to vary closing
times over many hours or even days to let bidders participate and bid
on more items. System can also be set to close all at once.
Auction Rules Development: Every Radio Station is different
and each Radio Station auction requires a slightly different set of
auction rules. Auction Media assists in preparing these rules that (we
suggest) should be approved by a legal department before posting on
the official auction web site.
Data Entered through 128 Bit SSL: All bidder and credit
card holder information is collected through our 128-bit Secure Server
(SSL) and stored in a powerful off-line SQL database, ensuring security
and the privacy of your bidders.
Multiple Item Data Entry: Duplicate and uniquely number
each multiple item saving you valuable time and effort.
Sales Person Tracking: Allows the sales manager to
monitor individual sales people leading up to the Radio Station auction
to verify sales activity and completion of data fields required to enter
an item into the auction. The module tracks client information such
as "new", "inactive", or "active" client ad sales history. Once the
auction has ended, the data can be used to generate an "items sold by
salesperson" report.
Training for Sales People: A complete training system,
including a workbook and a powerpoint presentation, shows sales people
exactly how to sell to "new", "inactive" and "active" clients. Sample
sales aids can be customized. The training system demonstrates and proves
the features, advantages and benefits of participation in the Radio
Station auction. This professional and organized approach provides clients
with a "win-win" opportunity and is effective in securing new accounts.
Your sales people will be highly motivated to use this powerful sales
tool called the Radio Station auction.
Extensive Reporting in Real-Time: Reports for every
need and occasion track and total your Radio Station auction results.
Post Auction Winning Bid Certificate: When the Radio
Station auction closes the task of notifying, collecting payment and
issuing winning bid certificates is just a few clicks away. The Radio
Station auction software calculates the total and the applicable tax
then allows you to print the winning bid certificate.
Accounting Reports: Extensive accounting reports are
generated and sorted in many ways, for example: "items that met reserve",
sorted by "retailer" and the "total advertising credit" for that retailer.
All reports can be exported or copy and pasted into Excel.