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Radio General Managers,Sales Managers and Special Event Managers love Radio Station Auction by Auction Media


Auction Features: Back End - for use by Administration:

Happy Auction Manager: With all of its great administrative features and tools, the Radio Station Auction by Auction Media keeps you informed. The system allows you to add items and make adjustments to the radio station auction system to be sure that your station's listeners and bidders have a pleasing auction experience. Increased bidding translates into increased Radio Auction Sales Revenue for your station.

Various Skins: Choose from pre-designed Radio Station auction skin configurations or we can customize a look for you .

Credit Card Checking: (optional) Requires a valid credit card to open a bidding account. Recommended to verify legitimate participants (over 18 years of age) and speed up the collection of winning bids.

Staggered Close Time: Applies to both the menu categories as a group or individual items. Allows the administrator to vary closing times over many hours or even days to let bidders participate and bid on more items. System can also be set to close all at once.

Auction Rules Development: Every Radio Station is different and each Radio Station auction requires a slightly different set of auction rules. Auction Media assists in preparing these rules that (we suggest) should be approved by a legal department before posting on the official auction web site.

Data Entered through 128 Bit SSL: All bidder and credit card holder information is collected through our 128-bit Secure Server (SSL) and stored in a powerful off-line SQL database, ensuring security and the privacy of your bidders.

Multiple Item Data Entry: Duplicate and uniquely number each multiple item saving you valuable time and effort.

Sales Person Tracking: Allows the sales manager to monitor individual sales people leading up to the Radio Station auction to verify sales activity and completion of data fields required to enter an item into the auction. The module tracks client information such as "new", "inactive", or "active" client ad sales history. Once the auction has ended, the data can be used to generate an "items sold by salesperson" report.

Training for Sales People: A complete training system, including a workbook and a powerpoint presentation, shows sales people exactly how to sell to "new", "inactive" and "active" clients. Sample sales aids can be customized. The training system demonstrates and proves the features, advantages and benefits of participation in the Radio Station auction. This professional and organized approach provides clients with a "win-win" opportunity and is effective in securing new accounts. Your sales people will be highly motivated to use this powerful sales tool called the Radio Station auction.

Extensive Reporting in Real-Time: Reports for every need and occasion track and total your Radio Station auction results.

Post Auction Winning Bid Certificate: When the Radio Station auction closes the task of notifying, collecting payment and issuing winning bid certificates is just a few clicks away. The Radio Station auction software calculates the total and the applicable tax then allows you to print the winning bid certificate.

Accounting Reports: Extensive accounting reports are generated and sorted in many ways, for example: "items that met reserve", sorted by "retailer" and the "total advertising credit" for that retailer. All reports can be exported or copy and pasted into Excel.





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